SOC 202 Lecture Notes - Lecture 3: Antonio Gramsci, Scientific Racism, System On A Chip

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Ja(cid:373)es lull: (cid:862)asy(cid:373)(cid:373)etri(cid:272)al i(cid:374)terdepe(cid:374)de(cid:374)(cid:272)e(cid:863) of politi(cid:272)al-economic-cultural relations theory of status quo, normalization. More than social power; method for gaining + maintaining power. Antonio gramsci: (cid:862)so(cid:272)iety s superstru(cid:272)ture(cid:863) (cid:373)ai(cid:374)tai(cid:374)ed ideology-producing institutions. Media is tool for ruling elites to popularize their morality, culture, philosophy. Not a static relationship; dominant group has to fight. Hegemonic tendencies can be counted; it fails when dominant culture is weaker than shift fro(cid:373) e(cid:272)o(cid:374)o(cid:373)i(cid:272) u(cid:374)dersta(cid:374)di(cid:374)g of po(cid:449)er to (cid:862)do(cid:373)i(cid:374)a(cid:374)t dispe(cid:374)saries of ideas(cid:863) soc. resistance. Dyes and dolls (toy theory) consuming is a part of our identity. Do toys + games provide important social cues. Ducille addresses commodification of race + gender. Pros of barbie: - female figure that permeated pop culture. Pro(cid:448)ide girls (cid:449)ith so(cid:373)eo(cid:374)e (cid:449)ho is (cid:862)like the(cid:373)(cid:863) Limitations of barbie: - reinforces unrealistic hegemonic beauty standards constructs race + difference while also erasing identity she connects construction of race with barbie to scientific racism. Explain how difference is being manufactured + constructed.

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