SOC 202 Lecture Notes - Lecture 6: Orthodox Marxism, Canadian Cultural Protectionism, Super Bowl
11 Apr 2013
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A remix manifesto (2009); we will take a very quick 5 minute break after the documentary. How consumption practices changed before and after industrial revolution. The changes in advertising and consumption from rural to urban (living in cities more/depending on services) Economics are only part of the story (williams, 1982) Change in relationship between consumers and advertisers. We have a relationship to the mode of production. Allows us to own money & spend it in certain ways. * the relationship went from pure(basic needs) to less pure/tainted. Looks at advertising system as magic system . Our relationship with advertisers is non pure because its" not based on pure needs. it used to be pure. Ideal culture (involves democracy: culture can be accessible to everyone but citizens & consumers should be able to have a choice. The audience = made up of consumers and citizens: we can be both things.
