SOC 202 Lecture : week3.doc
12 Apr 2012
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We are not brainwashed by the dominant ideology. We do not make choices without questioning it first (does not just willingly give in). Accept the idea or become dominated by dominant groups. Example: defining the popular as what makes profit (this is an ideological view works in a way to limit, tell us what is normal, what doesn"t belong. Dominance is evident in some way, and because we don"t contest, we are accepting or consenting to the particular influence or dominance. The process that occurs when cultural texts call out to our emotions, identities, and make connections with us. What cultural texts do to us what we do to cultural text. Conditioning trying to create certain subjects, certain ways of being, training . Suggests/recommends how we should behave, what we should like, what we should take interest in, consumer/cultural interests. Example: your favourite television show or cultural product. Culture is class: a look at bourdieu (1984)
