SOC 202 Lecture Notes - Lecture 4: Leni Riefenstahl, Gustave Le Bon, Frankfurt School
17 Jul 2016
School
Department
Course
Professor
Document Summary
Gustave le bon; believed that the urban masses were driven by irrational forces. Crowds can be controlled through the use of images directed at emotions. Political propaganda: conservative attack ads, triumph of the will leni riefenstahl; nazi propaganda. Concept of popular culture emerges with capitalist market economy. Texts and practices produces by large corporations primarily for the sake of profit rather than art. Entertainment industry tells people what to think, watch, buy, value and believe. Characteristics of popular culture: standardization, pseudo-individualization and conformity, reproduces capitalist ideology (incorporates and commodifies resistance (punk)) Consumers actively read what the culture industry provides and interprets. Red river ; admire and play with each other"s guns gay subtext. Brokeback mountain; bright during het sex scenes, dark during gay sex. Consumers of popular culture often appropriate pop culture products. Create new kinds of experiences, practices and relationships that reflect alternative desires or subversive meanings.
