SOC 505 Lecture Notes - Lecture 9: Multilingualism
21 Dec 2017
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2004 under the leadership of the late pope john paul ii. Slide 6: global sports mega-events: demonstrates the social (economic, political, and cultural) significance of sports globally, demonstrates the sociological significance of sports mega-events in terms of marketing, viewership, and access to difference. 6th and 8th november: sociologists examine these events to examine how sports and sports marketing communicates to others around the world- for example, the olympics, the world cup, or the super bowl. Slide 7: global sports mega-events: defined as large-scale cultural (including commercial and sporting) events, which have a dramatic character, mass popular appeal and international significance and audience, two central features of gsme, it will attract considerable media coverage. It is deemed to have significant consequences for the host city, region, or nation. Since 1992, when the summer and winter olympic games took place in the same year for the last time, there has been a two-year cycle of sports mega-events.
