SOC 525 Lecture Notes - Lecture 3: Sunk Costs, Quantified Self, Class Discrimination

• School: Ryerson University
• Department: Sociology
• Course: SOC 525
• Professor: Tonya Davidson

Document Summary

Europe to industrialize quickly: neoliberalism led to the birth of transnational corporations, corporations like disney are now more powerful than ever. There are i(cid:374)di(cid:448)idual (cid:373)e(cid:374) a(cid:374)d (cid:449)o(cid:373)e(cid:374), a(cid:374)d there are fa(cid:373)ilies . Sunk costs in production, then licence to broadcaster who will sell advertising spots. In 2002 advertising in us tv was a 60 billion dollar industry. Commercial minutes 1986= 6 min/ hr and 2005= 17 min/hr: reality tv: These for(cid:373)ats are most profitable and useful for the world if all cultural flavours are sucked out of them making them very generic: brand integration: integrating brands into the show. For example when tv shows tell you to go on their website or social media. Make-over tv and neoliberalism: the home: the home is a place for family, and the idea is produced that families take care of themselves, and is largely about private responsibility.