PSYC 1250 Lecture Notes - Lecture 3: Individualism

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New Trends in Social Psychology
Exporting social psychology
Cognitive perspective
Critical to understanding social behaviour
Multicultural perspective
Many people are critical of psychology, it was not the study of human
thought/behaviour for all, it was based on middle aged white men. Most
research was done on the same "type" of people, for the most part they
were well off and mentally stable. We now study all types of people from
different places and in different groups.
Evolutionary perspective
Individualism vs. collectivism
The US is the most individualistic country to date
§
Canada is also high on the individualistic scale, but we are more
collective than the US
§
Learned that we need to study a broad range of diverse people. Differ in
sex/gender, age, nationality, class, etc.
Trying to recognize that culture is part of our evolutionary psychology
Self-Concept
A person's answers to the question, "Who am I?"
An individual's overall beliefs about his or her own attributes
Everything that makes you who you are
Self-Schema
Beliefs about self that organize and guide the processing of self-relevant
information
Mental structure that organizes our knowledge about the self; our memory,
inferences, and information about ourselves; schemas influence how we
interpret people and events
What you chose about yourself to guide your behaviour, not all things about
yourself are relevant at the same time
How you view the world is based on what is important to you
Lecture 01/17
Wednesday, January 17, 2018
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