International Business Administration SIB560 Lecture 2: Executive Summaries(1)-1
28 Jul 2016
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Document Summary
The executive summary is a one to two page summary of the findings, conclusions, and recommendations of the report or document it precedes. Information in the summary should be presented in the same order that it appears in the report. Executive summary will be all that the audience will read; therefore, it needs to present the essential points efficiently. Your goal is not only to summarize the contents of the plan, but also to generate the reader"s interest so he or she will continue reading the plan. When your objective is to secure funding for a new business, begin with a brief description of the business, product, and market. Then summarize the qualifications of the people involved in the business. Finally summarize what is being requested (money), how it will be used, and what are the expected returns on investments. For more detailed information, refer to the executive summary page: http://www. umuc. edu/writingcenter/writingresources/exec_summaries. cfm.
