BUS 345 Lecture Notes - Lecture 2: Secondary Source
11 Dec 2011
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Ch 4 research, design, exploratory research, and qualitative data (p58 -p60) Research design: a framework or plan for a study, used as a guide to collect and analyze data. Blueprint makes sure the study is: relevant to the problem and uses economical procedures. Formulates problems more precisely develop hypothesis establish priorities for research eliminate impractical ideas clarify concepts. Descriptive research: determining the frequency with which something occurs or the relationship between two variables age, demographic, gender, geographic location. Describe the segment characteristics estimate proportion of people who behave in a certain way make specific predictions. Causal research: determining cause and effect relationships, and these are studied via experiments. Provide evidence regarding causal relationships by means of: concomitant variation, time order in which variables occur, elimination of other explanations. Ch 7 data collection: secondary data (p. 142- p. 170) Secondary data: statistic that already exist; gathered for a previous purpose, not your particular study.
