BUS 360W Lecture 4: Project & Decision-Making

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 360W
• Professor: Kevin Stewart

Document Summary

Sfu library > help > find materials by subject + course > business > bus 360w > spring 2019. Come up with good implementations, how to implement them, and why they should be implemented. When using u. s. research in the case project, look at laws & transferability (geographic/industry/culture) Never use data if you don"t know how old it is. Use data based on its transferability, scalability, and amount of data available. Building trust: use rq, due diligence, communicating information fairly and transparently, focusing on audience concern. Do not manipulate audience (e. g. overaccentuating benefits and downplaying risks) Very rarely will you be interested in the author citing the study rather than the study"s conductors (can track study to make sure author is representing it properly) Comfort level with bias (be transparent with bias (approach) and make sure audience is comfortable) Audience more likely to accept bias if speaker has good reputation, transparency, history.