BUS 374 Lecture Notes - Lecture 2: Product Differentiation, Team 10, Vertical Integration

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 374
• Professor: Rajiv Kozhikode

Document Summary

From: team 10 evan gao, emin dong, shuojun wang, emily zhu, christine. Subject: competition in multiple geographic markets: the impact on growth and market entry. The structure and dynamics of modern markets are a reflection of the economic integration and geographic linkages that affect firm behaviour and strategies in modern economies. Specifically, the institutional and physical convergence between local, regional, national, and international markets has yielded competitive structures and trends that highlight modern firm behaviour and competitive strategies. Haveman & nonnemaker (2000) conduct an inquiry into organizational behaviour and strategies in the competitive structures of contemporary markets. The authors conduct an analysis of firm behaviour in integrated, multiple geographic markets. Specifically, the authors examine the impact of contact between organizations in multiple geographic markets by focusing on two key competitive variables: growth in current markets and entry into new markets (haveman & nonnemaker, 2000, p. 232).