BUS 393 Lecture Notes - Lecture 4: Canadian Intellectual Property Office, Mark Zuckerberg, Patent Infringement

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 393
• Professor: ALL

Document Summary

Summary: facebook granted a (cid:281)notice of allowance(cid:282) for the registration of face as a trademark: trademark law is only for (cid:281)use in commerce(cid:282) vs the (cid:281)intent to use(cid:282) basis. This trademark will only be applicable in the same business area (a social network: same product or service, you can(cid:284)t sue anyone who uses the word face for trademark infringement. Key issue: confusion about who is really offering the product/service in ways that could harm a brand/rep: knockoffs and counterfeit, trademark bullies: people pushing the ip/trademark. Barbie v barbie(cid:284)s bar-b-q: tried to sue, but the use of barbie dolls and food are different products and causes no confusion (mattel went too far) Summary: company warns farmer not to use a similar slogan (cid:281)eat more kale(cid:282) vs. Chick fil a(cid:284)s ip slogan (cid:281)eat more chicken(cid:282) as it causes confusion: another example of a trademark bully. No one will be confused about a chicken vs a vegetable.