BUS 478 Lecture Notes - Lecture 15: Patient Protection And Affordable Care Act, Ge Healthcare, Siemens Healthineers
28 Dec 2018
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Document Summary
Healthymagination is a ge wide strategy to deliver better health. Focused on 3 key principles: cost, quality, and access. General electric (ge): large global corporation top 10 in fortune 500, annual revenues of over 150 billion. Healthcare systems (gehs): major business unit within ge healthcare develops medical imaging equipment and devices that services hospitals and clinics worldwide. Significant increase in healthcare spending in the us. Affordable care act in 2010: reduce number of uninsured people. Increasing interest worldwide to obtain more and better healthcare for a larger fraction of their populations and be even more careful about costs. Primary purpose for medical imaging is to diagnose. Four global competitors: ge healthcare, philips healthcare, siemens. Ge"s image device products were mainly marketed to a diverse range of medical facilities. Large hospitals, independent hospitals, diagnostic enters, small clinics. Compared to competitors, ge had significant brand equity with customers across the globe from creating superior products and extensive sales and service support.
