Crest focuses on whitening and beautiful smile, which it sells confidence. Focus on strengths (80%) and improve your weaknesses (20%) Circuit city fails because they diversify and lose focus on electronics, so. Bestbuy was able to get into the competition. Larger companies benefit from economies of scale and scope, market power, experience, existing clientele and relationships, brands, financial capabilities, etc. Sfu being flexible and convenient compared to ubc. Market by location, with high foot traffic and shopping locations. Quality at an affordable price, which targets the middle class. A positive relationship between efficient operations and excellent supply chain management. Toyota helps the suppliers to become world class, which leads to the most efficient operations. Market volatility and instability due to the rapid pace of the change in markets. Need for flexibility, speed, innovation, and integration in the use of technology. Offer new and innovative products and services.