BUS 446 Lecture Notes - Hearing Aid, North American Free Trade Agreement, Outsourcing

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 446
• Professor: Lindsay Meredith

Document Summary

Given a topic and a neighbouring team the opposite one. There are no easy answers in marketing 2 opposing views. Team 9 + 8 topics: team 9: macrodeterminants are too general to be of any use. Concentrate on the customers and what they want: team 8: you"re wrong. Example: trying to use a price point as a competitive strategy is stupid: team 1: don"t do a price war. Just losing on profit margins: team 2: price competition is smart. 11:20-11:30 break, first formal presenters get set up. 11:30 up to 12:30 presentation; starts to hurt you if you go over. Sociocultural: diversity, religion, example: parents are not westernized. Children are more healthy: example: smoking. Rising demographic of maturing and retiring people. Pharmaceuticals are looking at age-related problems such as cholesterol and heart-related items. A. socio cultural determinants impact psychographics: lifestyle. Tight money policies: interest rate changes. Commercial + consumer credit: international exchange rates.