CMNS 110 Lecture Notes - Lecture 5: Douglas Coupland, Marshall Mcluhan, Movable Type

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Mod 5 marshall mcluhan + medium theory. Society: his (cid:862)theories(cid:863) = i(cid:374)trigui(cid:374)g ideas (cid:271)ou(cid:374)ded (cid:271)y (cid:272)o(cid:373)(cid:373)o(cid:374) assu(cid:373)ptio(cid:374)s, (cid:862)cha(cid:374)ges i(cid:374) (cid:272)(cid:373)(cid:374) te(cid:272)h produ(cid:272)e (cid:272)ha(cid:374)ges i(cid:374) (cid:272)ultural, so(cid:272)ial, a(cid:374)d psy(cid:272)hologi(cid:272)al order) The mechanical book: domination of pop culture in modern advertising, critic of modern society that shaped mod. cultural life, ex. Tv networks, radio stations, press, ads: warns ppl about dangers in new media/mass media. Revealing of truth in a linear + sequential manner. To (cid:373)ake readers u(cid:374)dersta(cid:374)d, m(cid:272)luha(cid:374) (cid:449)rote this (cid:271)ook i(cid:374) (cid:862)(cid:373)osai(cid:272)(cid:863) style that was non-linear/ non-sequential that demonstrated we rely on linear fashion to see truth and reasoning. Understanding media: declares rather than persuades, strong claims of media but no empirical proof, ppl parched for tangible proof, speculations of media, society, culture rather than proven by research. Associational reasoning: open to misinterpretation due to hyperbole + conflation (pushing many ideas together, provide insights that can prove further investigation + research.