CMNS 110 Lecture Notes - Lecture 8: George Lipsitz, The Gutenberg Galaxy, Richard Hoggart
20 Jan 2017
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Ex; lower class people like marshal arts, high class and educated, intelligent people like golf. Three key elements to bear in mind in relation to the rise of studies in the field of popular culture: o. The industrial revolution"s impact on the social organization of labor and everyday recreation. Prior to revolution, people made their own culture. No radio, no tv, no cinema, no internet. Producers of their own recreational pastimes o o. The success of marshall mcluhan"s book, the gutenberg galaxy. The appearance of semiotic approaches in the humanities and social sciences. Leisure activities become commodities as society sees a transformation from the production of entertainment to the consumption of entertainment. Mcluhan showed that criteria used in the study of art and literature could be applied successfully to the analysis of so-called popular arts such as advertising, comic books, magazines, films, and television. Semiotics, and in particular, barthes/ 1957 book mythologies o.
