CMNS 110 Lecture Notes - Lecture 6: Denotation, Connotation, Breast Cancer

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Identify and describe the terminology used in semiotics. Sign systems into which signs are organize: 3. Obj and ideas of human understanding: 2. Things we ought to go in order to be good, moral ppl: 3. Means by which we can communicate our ideas to one another. Icons: resemblance to objects, the things they stand for: photographs, map. Describe the production of meaning through signs: red light = sig(cid:374) fo(cid:396) (cid:862)stop(cid:863, arbitrary = rules of convention. Describe the codes into which these signs are organized: red light = (cid:373)ea(cid:374)i(cid:374)gful (cid:271)(cid:272) it"s a part of a code of traffic lights yellow and green) Describe the way these codes are related to culture and society: red light = regulates traffic + pedestrian movement, rules for right of way, shaping development of urban + suburban spaces, public safety. Explain the relation between production, codes and culture, and society. Generate examples of signifying codes and behavioural codes.