CMNS 110 Lecture Notes - Lecture 8: Thorstein Veblen, Conspicuous Consumption, Sport Utility Vehicle
8 Jan 2021
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Nov 10: the art and science of persuasion. Heath, j. , i hate myself and want to buy: anti-consumerism has become one of the most important cultural forces in the millennial north. The non-conformists , not the conformist, are the ones who are driving consumer spending: the needs we express aren"t representative of what we actually need. Le gadget is a useless object that only serves as a marker of social status (e. g. the two-speed windshield wiper: aka. If the economy goes downhill, people stop buying but this is a misconception. Happiness: consumer goods fail to generate any lasting happiness/satisfaction, children are sick of toys to easily, and parents end up getting a new one every other month. The less you have of it, the more you are willing to pay to get some: the rich have a higher propensity to save than the middle class.
