CMNS 110 Lecture Notes - Lecture 8: Pole And Polar, Physical Attractiveness, Pluralistic Ignorance

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Persuasion only works in respect of those things in which we are uncertain. You can only be persuaded if you are not completely certain about something. Oten feel as if we are being tricked rather than we are being taught. Alfred north whitehead civilizaion advances by extending the number of operaions we can perform without thinking about them . Semioic shortcuts: the tendency to respond to symbolic behavior without the felt need for criical relecion (stereotypes, metaphors, genres, and literary form) Stereotypes - racial proiling is based on stereotypes of cops, when women are killed just throw the husband, boyfriend in jail because 85% of the ime they are the one who commited the murder. Fixed acion paterns: insincive responses to external simuli, usually iniiaing sequences of behavior. Fixed acion paterns are set in moion by speciic trigger features. Something triggers the environment, bull reacts to a red trigger.

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