CMNS 110 Lecture Notes - Lecture 5: Neil Postman, Marshall Mcluhan, Media Ecology
19 Apr 2016
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Document Summary
Oblivious that he was worshipped: medium theory, media ecology, toronto school of communication. Changes in communication technology produce changes in the cultural, social, and psychological order. Mcluhan"s first book the mechanical bride was concerned with the pressures set up around us today by the mechanical agencies of the press, radio, movies, and advertising . The gutenberg galaxy any technology tends to create a new human environment . Neil postman: to a man with a hammer evbeyrhting looks like a nail. Marshal mcluhan: we shape our tools and thereafter our tools shape us. Mcluhan believed that as a new medium comes into prominence, one of its primary effects is to extend some feature of our physical/psychical being in space and time. All media are extensions of some human faculty. He said he didn"t have theory"s, he has percepts and probes. It is the medium that shapes and controls the scale and form of human association and action .
