CMNS 110 Lecture Notes - Lecture 5: Physical Attractiveness, Social Proof, Cognitive Dissonance
16 May 2016
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Document Summary
Make an assumption based on the symbols given to you. Alfred north whitehead: civilization advances by extending the number of operations, we perform without thinking bout them . Semiotic shortcut: the tendency to respond to symbolic behaviour without the felt need for critical reflection. (don"t think critically, just accept it) We look at a symbolic form and make assumptions= economy of metal psychology (mental work done for us) Slogans, logos we look at and know what it is. Social experience explains why semiotic shortcuts are useful and attractive. Individual experience explains why they can be dangerous and misleading. Fixed action patterns- instinctive response to external stimuli usually initiating sequence of behaviours (animals) We have lots of dispositions over which have limited control such as appetite, thirst, sexual arousal, fatigue. When you hear because you make a semiotic short cut. (photocopy budging) Unlike animals, we have fixed action patterns of behaviour that are non-biological and cultural.
