CMNS 110 Lecture Notes - Lecture 7: Product Placement, Graeme Turner, Motion Picture Patents Company
11 Aug 2016
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Document Summary
Spectacle of a film - more sensory. Ideas about the power of film: celebratory (suber, e. g. ) Positive out look: critical (horkheimer and adorno) - movies are bad, not art but a commercial enterprise, every movie is the same. Movies do not show us just the world, they show us a just world . The fact that movies are like fairytales is what makes them powerful. In this case, denotation is less persuasive than the connotation. Removes us from engaging with real problems. Produces movies for 15 y/o males bc that is the largest audience in n. a. Uses same a-list actors because they are guaranteed box office successes. Make sequels because it is a safer economic gamble. Make blockbusters bc they draw huge audiences. The best approach is not to suggest that films are always evil pieces of capitalist propaganda. Nor is it see all films as important reflections on crucial social and pol issues.
