CMNS 130 Lecture Notes - Lecture 3: Hypodermic Needle Model, Canadian Identity, Behaviorism

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Policy=course/principal of action to be adopted, proposed by a government/party/individual; promotes organization of public life. Regime= planned system of doing things imposed from above; laws, regulations, or lack thereof. Political perspectives on mass media and regulation in market democracies: Liberal-democratic/pluralist: views media as a result of negotiation and sees need to balance freedom of expression with fostering a responsible media climate; believes in power of public policy; supports light regulation. Communication, the public sphere, and public broadcasting in canada (liberal-democratic/pluralist perspective) The public sphere: where public debate/discussion/opinion is formed, independent of government; enjoys autonomy from partisan economic forces and is accessible/open to inspection; free press; develops in theatres, art, coffee houses, novels, literary criticism, political press. Media efects: the dominant paradigm of mass communication research. Mass society: tremendous changes in early 20th century with the arrival of film radio and television; fears developed over the power of mass media thus the invention of media studies.

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