CMNS 220 Lecture Notes - Lecture 8: Intertextuality, Hypodermic Needle, Discourse Analysis
16 Nov 2016
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Once you"ve figured out your big question through literature review, you can then gather your data to analyze. As you do this, you see patterns and make classifications. You"re moving from specific texts/observations to generalized patterns that you see. Different theorists have tried to capture this in different ways. Ian sees this process as a process that spirals down. Cresswell also has a data analysis spiral and gives examples of the procedures he listed. When looking at data, begin highlighting texts with meaning, and making notes (annotations) to analyze the words used (descriptive words, order of words, emphasis, etc. Then make classifications, organize data text into clusters. Then interpret meaning by comparing to the social context. Choosing material to study (important for upper division studies) Two methods: bottom up/ corpus building: identify pattern in one piece and see if the pattern repeats in others, top down/ specification: start with general observations and see how these play out within specific pieces.
