CMNS 221 Lecture Notes - Lecture 12: Robson Street, Participatory Culture, Social Marketing
30 Nov 2016
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Take as many lessons as possible from advertising. Branding themselves based on their declared social commitment. The promise that they will do good for the world (cid:862)a portio(cid:374) of your pur(cid:272)hase (cid:863) Cynical exploitation and manipulation: united colours of benetton ad. Participatory culture has democratized the production of work. Brings together the theoretical and the practical. Substance and importance and only reason for theory is because it translates into action. About gender: subverted all of this, good social communication. Came out of good theoretical understanding of the dominance of mainstream media. Created a richer and more normalized environment around disabilities. If we can sell ideas tied to products and brands. Can we not sell social issues along with products and brands: the answer is yes. Let"s just take (cid:373)arketi(cid:374)g a(cid:374)d apply it to s(cid:373)oki(cid:374)g (cid:894)e. g. (cid:895) Get people to take better care of themselves and eat better. In contemporary times and terms, the relationship between consumer and citizen are conflated.
