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Lecture 2

CMNS 221 Lecture Notes - Lecture 2: The Great Exhibition, Sigmund Freud, Psychotherapy


Department
Communication
Course Code
CMNS 221
Professor
Anil Narine
Lecture
2

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CMNS 221 LECTURE #2 12.01.16
MEDIA AND POPULAR CULTURES
The rise of popular culture
-1850-1900: rise of the Middle Class
-The 1851 «Great Exhibition»
-Popular Culture and Consumer Culture
-Three Ruptures of «Modernity»
using culture to do commerce
POPULAR CULTURE - CONSUMER CULTURE
HISTORICAL MARKETS
WHY MORE MARKETS INDOORS?
-shelter form the rain and snow - consequently more time for commerce
-better view of the gods
-shopkeepers could have a permanent space
-displays of items, which are made with electronic lights can be used
Shopping became entertaining and cultural experience
SHOPS AS DREAM WORLDS
-shop windows displayed products
-appealing to consumer’s opinion and tastes: DESIRE
Rosalind Williams:
«They came from early exhibitions and even museum exhibits of the 19th century»
- artifacts became viewed as «products»
-the viewing experience and our «desire» became paramount
Dream worlds of mass consumptions (VICTORIAN ERA)
-The World’s Fair of «Great Exhibition» in 1851was major event (Crystal Palace)
-exhibited international artifacts, foreign items, customs, lets
-people of middle classes could come and get to know about different worlds
It was POPULOUS: the large group created by the Industrial Revolution
POPULAR CULTURE needs the POPULOUS
Queen Victoria «blesses» the Crystal Palace
-exhibitions initially made to «instruct» viewers
-they also wanted to be attractive
-they were increasingly designed to please the viewer
-this development created an environment of desire
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