CMNS 221 Lecture Notes - Lecture 1: Customer Relationship Management, Consumerism, Dialectic

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 221
• Professor: Stuart Poyntz

Document Summary

Media those cmns insituisions, technologies and pracices that structure and nurture experience in the context of paricular social, economic, cultural and poliical histories. Media is natural and everyday to us so we don"t usually see it (it is naturalized) Modern popular life has changed what we focus on (our roles) to our ideniies. Audiences those who use, make sense of, and are shaped by the media insituions, technologies and pracices that are central to contemporary experience. Teenager was a markeing concept as a way of idenifying and framing and deinining youth . The course is divided into 3 major secions: 1. ) emphasizes a relaionship with mass media and new peer-to-peer media plaforms. 2. ) emphasizes the meaningful nature of pop culture (people invest a lot in pop culture n so it has much meaning to our lives) Confroning high art and folk culture (we"re gonna challenge these) High art oten thought to explore truth, morality and the purpose of humanity"s existence.