CMNS 223W Lecture Notes - Lecture 3: Super Bowl, Signis, Connotation
20 Jan 2017
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Do not describe the ad we write on, don"t tell us what is in it, they can see it. Only describe the elements that you are discussing. Bring an argument, and an observation to support that argument. Stay away from slick, super-bowl type ads, pay attention to the boring ads, such as the one shown in class o. Because it will need to be used to deal with semiotics later on. You are not required to do outside research, pull from the readings o. Print ads are nice because they sit still. Advertisers or ads do not use semiotics; we do. Semiotics aims to reveal and analyze meanings that are produced out of the structural relations that exist within a sign system (like advertising), and not form the external reality they seem naturally to depict. Meaning is produced within the confines of a sign system. Meanings are produced out of the relations that exist between signs within a sign system.
