CMNS 223W Lecture Notes - Lecture 8: Nabisco, Narrowcasting, Holt Renfrew

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 223W
• Professor: Jody Baker

Document Summary

Queer defines identity self-definition of positionality; describes position way one understands itself and way one is positioned in understanding social relations. Advertisers exploit that tension because they can resolve tension for us through commodities between what we want to become and the product. Queer identities, queer theories, gender troubles, queers disruptive power exposing artificial gender of artificiality (lol u tried) Generate that subversion and ruptures of gender bias. Even queerness can end up reproducing gender norms: toyota ad as an example. Values of family, pleasures of consumption: campbell soup ads with two fathers, honey maid ad. Absorb and reframe these disruptions within logic of commodity feminism. Understand gay presence as part of ongoing hegemonic struggle to define what it means to be. Vancouver television show shows that lesbians/gays are the perfect consumers because they are fashion aware: selfhood is gained through aesthetics via shopping, apparent unlimited budget within secure class status.