CMNS 235 Lecture Notes - Lecture 4: Modus Operandi, Ope, Anathema
6 Jun 2016
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Pre-packaged news sources in the quality"" british media. All domestic news items and articles were based on pre-packaged material. From pr and/or agency sources, or content from other media. Public relations activity may leave few traces. At least 60 per cent and more commonly 80 per cent of any broadcast or broadsheet outlet has got a pr element in it"". None of the top three categories is traditionally associated with pr activity. The role of news agencies and other media. Newspapers give the impression that they depend on their own journalists rather than agencies or other outside sources. Nearly half of all press stories appeared to come wholly or mainly from agency services. Many stories apparently written by a newspaper"s reporter originated in other sources and seem to have been largely cut and pasted. The story is often solely or principally based around personal perspectives or case studies that have been researched by individual journalists.
