CMNS 240 Lecture Notes - Lecture 8: Vertical Integration, Aol, Moviemaker
4 Mar 2016
School
Department
Course
Professor
Document Summary
In the rst part of the course we saw how fordism suffered a terminal crisis in the 1970s. Some believe one of the responses to this crisis is that capitalism depends more heavily on the sale of immaterial intangible commodities (f. e. movies, phone calls, trips) Commodities tend to have a kind of quick turn over. They can be consumed over and over again. High cost of production, and low cost of copies and reproductions. This may avoid the problems of overproduction and market saturation. Media and telecommunications companies are important producers of immaterial commodities. The largest media companies now operate e transnationally: the markets for audiences and advertisers are global. Globa lmedia are organized around a core network of multi-media corporations that operating across the planet ( like news corp, walt disney, time-warner, viacom) Castels and arsenault believe that globalization, digitalization, networking and cultural differentiation, production and distribution through which these multi-national media businesses operate .
