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Lecture 8

CMNS 240 Lecture Notes - Lecture 8: Vertical Integration, Aol, Moviemaker


Department
Communication
Course Code
CMNS 240
Professor
Enda Brophy
Lecture
8

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CMNS 240 Lecture #8 March 3, 2016
Global Media, Convergence and Informal Economies
March 17 / 7 P.M. - Smyth Lecture: Y. Zhao - summary (1 page) - 1-3% extra credit assignment
Post-Fordism as the new regime of accumulation and neoliberalism as the new mode of
regulation that have been in force since the 1970s.
Jodi Dean uses the term communicative capitalism to make a connection between the spread
of neoliberalism and expanding access to communication and media
Media, Telecommunications and Immaterial Commodities
-In the first part of the course we saw how Fordism suffered a terminal crisis in the 1970s.
-Some believe one of the responses to this crisis is that capitalism depends more heavily on the
sale of immaterial intangible commodities (f.e. movies, phone calls, trips)
Commodities tend to have a kind of quick turn over. They can be consumed over and over again.
High cost of production, and low cost of copies and reproductions
-This may avoid the problems of overproduction and market saturation
-Media and telecommunications companies are important producers of immaterial commodities
Global Media
-The largest media companies now operate e transnationally: the markets for audiences and
advertisers are global
-Globa lmedia are organized around a core network of multi-media corporations that operating
across the planet ( like News Corp, Walt Disney, Time-Warner, Viacom)
-Castels and Arsenault believe that «globalization, digitalization, networking and cultural
differentiation, production and distribution through which these multi-national media businesses
operate»
-The «second tier» of media companies is made up of large national and regional firms that
mostly operate within one country (like Mediaset, Grupo Prisa, Bell, Rogers and others)
-These companies are the «products and agents» of deregulation, privatization and digitalization
of media under neoliberalism
-Concentration of the ownership: the degree to which the media landscape is owned and/or
controlled by a few industry players
-Monopolies and oligopolies
Deregulation of Re-regulation?
-Up until the 1980s most telecoms companies were publicly owned (they tended toward so-called
«natural monopoly»)
-With the rise of neoliberalism they were privatized: between 1984 and 1999 up to USD $1 trillion
worth of companies were sold off
-1996 US Telecommunications Act removed ownership restrictions
-A wave of corporate consolidation follows
-This process of privatization and deregulation happens in countries across the world
-Domestic companies now face international competition (French Telecom, Deutch Telecom..)
T-Mobile in the US is Deutch Telecom
-World Trade Organization, World Bank, and International Monetary Fund have played key roles
internationally
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