Media – plural; Medium – singular
Communicaton – the interchange of thoughts, opinions, or information by speech, writing, or signs
Media – the means of communication, as radio, television, newspapers, and magazines that influence
Mass – large group of people who don’t know each other, but all exposed to consuming the same
material (ex. People who come together to make movie (they do diff. things but all aim towards same
MASS SOCIETY = MASS MEDIA = MASS COMUNICATION
Is this a new era?
What does it mean for society?
How do we analyze this?
Why study the media? (from Ott and Mack)
They are everywhere (ubiquitous)
Have become the very basis of our cultural environment
Are the primary way we know and experience the world
Mass media theory
What is theory?
- “there is nothing in the world more powerful than an idea. No weapon can destroy it; no power
can conquer it, except the power of another idea.” – Albert Einstein, physicist, 1879~1955
- purpose of theory – explain, comprehend, and interpret