CMNS 221 Lecture Notes - Lecture 2: Sweatshop, Ten Thousand Villages, Animal Ethics
23 Jun 2016
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Pop culture is not just what is trivial or forgettable. Pop culture can be a platform for struggle, awareness, and resistance. Many scholars think that consumerism is passive: we want to say that consumerism is also a platform to create social change. 20th century consumer revolution 1900 paris exposition. Expositions started off by showing new technological and scientific innovations of european society: over time the nature of these expositions changes to places of consumption where you could make purchases and be amused. Spectators became consumers immersed in a dream world. Illusion of wealth and voyage: advertisers take consumers out of their ordinary world (voyage) Hollister takes you to california: when you go to a mall you see various products, and you browse without buying. It doesn"t matter if you don"t have money; the illusion of wealth is there. This is furthered by credit (credit cards or store credit)
