CRIM 321 Lecture Notes - Lecture 9: Social Fact, Content Analysis, Spiral Model

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Content analysis: theoretical origins, mass media and international politics. Lack agreement re: what to call ca: archival research, test analysis/literary criticism, discourse analysis, rhetoric analysis and deconstruction. Inductive not a place for present coding schemes. Limited by what is recorded: cannot test for casual relationships between variables, cannot know effect of content on people, not everything makes it into public record, selective deposit, selective survival, different records may produce different data. Addressi(cid:374)g li(cid:373)its : be sensitive to impact of data availability, conclusions are constrained, restricts range of theory to be developed. Remember: many potential data sources, television, movies, artwork, lyrics, websites, advertisements, blogs, web comments, key considerations, underlying themes that emerge, how content is presented, how presentation might influence viewer, contextualize analysis in broader literature. How do we achieve this: reread text (notes) in different contexts. Look for different meanings/contradictions: different meanings are socially embedded, consider interpretive factors that speak to content, production and consumption.

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