ECON 103 Lecture Notes - Lecture 12: Gie, Marginal Utility

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Choices you make as a buyer for goods and services are influenced by many things, which can be summarized into two categories: consumption possibilities: things you can afford to buy. Limited by income, and price for the items. The benefit of satisfaction from consuming a good or service is called utility. Total utility: the total benefit that a person gets from the consumption of goods. Your total utility goes up, but your marginal utility decreases. Example: the more pop you drink, the more benefit you get (total utility), but the less you want it (marginal utility) Maximizing utility: from slide 12, you see that the total utility increases as more pop is consumed. The bars on the total utility curve shows the marginal utility from each additional case of pop, so this graph shows both concepts in one graph, which shows that: An increase in total utility comes from an increase in consumption (the blue line)

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