ECON 103 Lecture Notes - Lecture 13: Sunk Costs, Marginal Revenue, Market Power

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Lecture 13 (building on lecture 11 of his ppt slides) Last step in completing our model is to specify the type of market behaviour of the type of firm being examined (comparing for example, a mom+pop store to a large scale corporation like walmart) Yea small scale firms, like a farmer in saskatchewan. When a firm is a price taker, they have no impact on price and can product as much as they want, and price will still not change. The demand curve for these firms is infinitely elastic because mr = ar (marginal revenue = average revenue) Ie: total revenue of a firm = , and they produced 4 goods, 40/4 = , which is also what the price of goods are. In order to maximize profits, there is a necessary condition. Marginal revenue = marginal costs for a firm to be in equilibrium. Cannot tell just with this graph, we don"t know what the fixed sunk costs were.

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