ECON 103 Lecture Notes - Lecture 8: Marginal Cost, Marginal Revenue, Economic Surplus

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The first problem is that marginal cost pricing will result in negative profits. The second problem of marginal cost pricing is that it gives the monopoly no incentive to reduce costs: define natural monopoly. An industry is a natural monopoly when a single firm can supply a good or service to an entire market at a lower cost than could two or more firms. When the size of market is relatively small but the efficient scale is relatively large, the market is more likely to be a natural monopoly. Week 13: a small town is served by many competing supermarkets, which have constant marginal cost, using a diagram of the market for groceries, show the consumer surplus, producer surplus, and total surplus. Output is qc, price is pc, consumer surplus is area a, producer surplus is zero, and total surplus is area a: now suppose that the independent super markets combine into one chain.

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