GSWS 318 Lecture Notes - Lecture 10: Postfeminism, Jennifer Aniston, Gwyneth Paltrow
27 Nov 2020
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Document Summary
Industry employed 53,000 people in 2011: worldwide skincare products largest share of cosmetic market 36, 2016: l"oreal top beauty manufacturer worldwide. Social media influences: micro-celebs impacting beauty industry (hopwood, global beauty brands see value in beauty vloggers, established relationships with consumers, masters of building community, all consumers potential influences, eg. Impact on women"s health: media effects, beauty as a disciplinary technology and form of power over women. Politics of racialized beauty: white western standards of what is beautiful, simply internalized racism , place beauty practices in historical and cultural context, class mobility. Makeover paradigm (rosalind gill: marked by humiliation, shame, surveillance, women made to feel like failures, show women how to change and live their best selves", makeover normalized in tv and film. The disciplined body: thin, toned body, health, wealth, sexiness, self-discipline, success, body-shaming/ fat-shaming regulates women"s bodies, need to challenge assumptions and examine root causes that cause health issues. The devil wears prada: andy"s makeover: video, audio 33:49.
