PSYC 102 Lecture Notes - Lecture 3: Headache, Aspirin, Reinforcement

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B. f. skinner: the role of reinforcement and punishment: operant behavior: behavior that an organism produces that has some impact on the environment; coined by b. f. skinner (1904-1990) Demonstrated using the operant chamber or skinner box: reinforcer: any stimulus or event that functions to increase the likelihood of the behavior that led to it; more effective than punishment in promoting learning. Positive reinforcement and negative reinforcement: punisher: any stimulus or event that functions to decrease the likelihood of the behavior that led to it. Positive punishment and negative punishment: primary reinforcers satisfy biological needs and secondary reinforcers are associated with primary reinforcers, overjustification effect: circumstances when external rewards can undermine the intrinsic satisfaction of performing a behavior. If the organism is learning associations between its behavior and the resulting events, it is Operant conditioning involves adjusting to the consequences of our behaviors, so we can easily learn to do more of what works, and less of what doesn"t work.

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