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Lecture 10

PSYC 109W Lecture Notes - Lecture 10: Observational Learning, Albert Bandura


Department
Psychology
Course Code
PSYC 109W
Professor
V.Gordon Rose
Lecture
10

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PSYC 109W- Lecture 10
MEDIA VIOLENCE & CHILDREN
Observational Learning
Learning by observing others
Modelling
Process of observing and imitating a specific behaviour
Prosocial Behaviour
Positive, constructive, helpful behaviour
Opposite of antisocial behaviour
Adaptive Significance
The Modelling Process:
4 key processes
Attention
Retention
Reproduction
Motivation
Social Learning & Violence
Cartharsis
Social Learning as a major cause of aggression
Albert Bandura- “Bobo” doll experiment
Television & Violence
Extent of TV violence
Effects of TV violence
o It decreases viewers’ concerns about the suffering of victims
o It habituates us to the sight of violence
o It provides aggressive models that increase viewers’ tendency to act aggressively
Miscellaneous Observations
Violent pornography and violence against women
Video games
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