PUB 350 Lecture Notes - Lecture 3: Net Book Agreement, List Price, Christopher Little Literary Agency

• School: Simon Fraser University
• Department: Publishing Program
• Course: PUB 350
• Professor: Jamie Broadhurst

Document Summary

Returnability: (cid:396)etaile(cid:396)s (cid:272)a(cid:374) (cid:396)etu(cid:396)(cid:374) (cid:271)ooks that do(cid:374)"t sell to publishers: maybe publishers overestimated the demand. (cid:862)p(cid:396)i(cid:272)e goes do(cid:449)(cid:374), (cid:449)e (cid:449)ill (cid:396)ead (cid:373)o(cid:396)e(cid:863): price elasticity supply meets demand. And an advance: book publishing functions on advance against loyalty. Winner takes all: fro(cid:373) (cid:862)everythi(cid:374)g u(cid:374)der(cid:863) to (cid:862)overstory(cid:863): the 2018 mam booker prize shortlist. After the cinderella story of half blood blues: about to quiz publishing. Duncan watts, says no: target specific people, early majority and late majority are motivated by the information cascade. Harry potter and the deathly hallows: the dynamics of blockbuster: different book covers because of different publishers, when hollywood buys the book and turn to a film, they are saying they are buying the ip (intellectual property). Weak theory of marketing: no super agent, no super advance (2000 pounds, no big house supports, no strong author platform, no strong positioning.