COIS 1010H Lecture Notes - Lecture 5: Spreadability, Time Complexity

• School: Trent University
• Department: Computing & Information Systems
• Course: COIS 1010H
• Professor: Feng Wenying

Document Summary

Co(cid:374)(cid:448)erge(cid:374)(cid:272)e theor(cid:455) allo(cid:449)s us to e(cid:454)a(cid:373)i(cid:374)e ho(cid:449) greater parti(cid:272)ipatio(cid:374) affe(cid:272)ts (cid:862)e(cid:374)tertai(cid:374)(cid:373)e(cid:374)t, branding, education, politics and religion(jenkins) Je(cid:374)ki(cid:374)s (cid:449)a(cid:374)ts to sig(cid:374)al a paradig(cid:373) shift to(cid:449)ard spreada(cid:271)le (cid:373)edia: (cid:862)if it does(cid:374)(cid:859)t spread, its dead(cid:863) (cid:894)je(cid:374)ki(cid:374)s(cid:895). Wom marketing invites consumers to insinuate corporate messages into private conversations, and also to become producers of advertising content. On the one hand: it is a response to the faliures of traditional marketing campaigns. O(cid:374) the other ha(cid:374)d: it(cid:859)s a dia(cid:271)oli(cid:272)al strateg(cid:455) to a(cid:272)(cid:272)ess a (cid:272)o(cid:374)su(cid:373)er (cid:271)ase o(cid:374) a le(cid:448)el that is ahrd to achieve, and to do o without a large capital investment. (cf. Wasik asks: (cid:862)whe(cid:374) a consumer becomes de facto salesperson, i he or she still a consumer in the sa(cid:373)e (cid:449)a(cid:455)? (cid:863) Spreadable media is a social justice tool: it can mobilize political campaigns and bring public scrutiny to matters that would otherwise be ignored. The language of infection prevents us from investigating the power of human agency.