COIS 3750 Lecture Notes - Lecture 3: Web Banner, Click-Through Rate, Advertising Mail

• School: Trent University
• Department: Computing & Information Systems
• Course: COIS 3750
• Professor: Darlington Akaiso

Document Summary

There is a well-defined process for turning anonymous visitors to identified leads for the visitors to share their contact information, you need to offer something of value in return. More so, the offers should relate something of value to the topic being addressed: cta button should open landing pages to make the visitor fill in their contact information. Call-to-action (cta) buttons: ctas are the first step of the leads conversion process, and therefore, should be at least on the web pages, emails or pdf documents, proactive marketing is difficult without contact information. The difference between a good cta and a poor one is the clickthrough rate it achieves: when the cta is not clicked, then the visitors will not share their contact information. The submit button should be highly visible: the gift can have an image, possibly a virtual image of the gift you are offering.