COIS 3750 Lecture Notes - Lecture 6: Adwords, Clickbait, Digital Marketing
30 Mar 2020
School
Department
Course
Professor
Document Summary
Search engines are one thing you cannot ignore regarding internet marketing. It is important to consider your rank since the top results are most likely to be clicked compared to those below them. Search engine optimization (seo) makes your pages rank higher in the search result pages. Search engine advertisements are paid ways of getting your ads displayed on the search result pages: eo makes use of keywords that are popular to rank your website higher in the search results. Relevance and authority assess the rank of a web page. It has become easier for the search engines to notice the tricks, which call for writing good content that is easily detected by the search engines: make sure you add high-quality content on a regular basis. Having a website with too many images is not good. Make sure each page has a reasonable amount of text content to rank well.
