PSYC 1020H Lecture Notes - Lecture 6: Sketchpad, Forgetting Curve, Visual Cortex

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What is memory: ability to store and retrieve info over time, residue of past experiences, neural traces in the brain. Deep- most durable- semantic codes (what it means) How to enhance encoding: visualize, elaborate, make it personal, organize. Storage: maintaining information in memory over time. Sensory input sensory memory short term memory long term memory. Memory store systems vary in: what kind of info is stored, for how long (duration, how much can be stored (capacity) Short term memory: duration: <20s, limited capacity, stored sequentially, unrehearsed info is lost. Chunking: combining pieces of info into larger familiar units. Instead of 6138648481: make it: 613-864-8481, cbcibmnhllol. Tm as (cid:862)worki(cid:374)g (cid:373)e(cid:373)ory(cid:863: temporary storage, retrieves info from ltm, manipulates info, focuses attention. Baddeley model of working memory: phonological loop episodic buffer visuospatial sketchpad. Long term memory (ltm: duration: hours to years, unlimited capacity, stored associatively.

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