AUECO101 Lecture Notes - Lecture 14: Market Power, Marginal Revenue, Marginal Cost
Document Summary
A market is competitive if each buyer and seller is small compared to the size of the market and, therefore, has little ability to influence market prices. Competitive market: a market in which there are many buyers and many sellers so that each has a negligible impact on the market price (price takers) There are many buyers and many sellers in the market: 2. The goods offered by the various sellers are largely the same: 3. Firms can freely enter or exit the market. A firm in a competitive market tries to maximize profit, which equals total revenue minus total cost (tr=pxq (price multiply quantity) Average revenue tells us how much revenue a firm receives for the typical unit sold. Average revenue (ar): total revenue divided by the quantity sold. Marginal revenue (mr): the change in total revenue from an additional unit sold. For competitive firms, marginal revenue equals the price of the good.