ECON101 Lecture Notes - Lecture 10: Monopolistic Competition, Root Mean Square, Strategic Dominance

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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In the long run, monopolistic competition rm will be in equilibrium at breakeven. The new rms take some of the existing rms customers. The demand on the original rms products will decrease until pro ts disappear. The demand on the original rms products will increase until the loss disappears. Full capacity: the quantity at which the long run atc is at its minimum. Excess capacity: the monopolistic rm will produce a quantity less than the full capacity. No, because the rm is not producing with the lowest average total cost. No, because the price is not equal to the marginal cost (p > mc) ** the only market structure that achieves both productive & allocative efficiency is. The rm that advertises will take their customers and be able to sell more. Sell similar or di erentiated products (i. e. cell phone service, internet service)

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