HECOL241 Lecture Notes - Lecture 2: Birkin Bag, Fast Fashion, Japanese Mahjong Yaku
29 Sep 2016
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Functional/ individual level:! focus on fashion choice and identity; self expression ! exploration of the opposing tendencies of individuals wanting to both conform and express individuality ! Focus on the patterns of change ! exploration of the diffusion of innovations ! i. e. what factors in uence the spread of new ideas/ products? includes explanations about fashion cycles:! Book; empire of cotton by sven beckert ! In the last 200 years transformed from consumption of essential items (designed to last) to consumption of multiple garments, bought cheaply, replaced frequently - entwistle ! 18th c production - class distinctions important ! af uent individuals had their clothing made by skilled professionals (tailors, and dressmakers), but for those of ordinary means, women working at home made the family oes and household linens ! Production factors! conditions for production of clothing are dependent on social, political, economic, and cultural factors !
