HECOL241 Lecture Notes - Lecture 20: Product Lifecycle, Pinterest
13 Jul 2018
School
Department
Course
Professor
Future Trends
The NorthFace the first company to utilize the spider silk as a full garment
Future trends/Challenges
across the supply chain
Uncertain, Changing, Challenge
relationships with Asia and China in specifically with the election of Trump
a hyper competitive market
Technological Developments
affecting textile science
in apparel manufacturing
innovation in terms of how consumers are shopping and the devices they use
software for manufacturing and product lifecycle management
Fashion capitals going digital - see now buy now at fashion weeks, use of instagram and
pinterest, social media.
stores will become hubs - hyper connected consumer expects to interact with retailers through
multiple channels simultaneously, expected an integrated and consistent experience across all
platforms. omni-channel. a new experience in the store more than just about the product
overtake of the digital over the physical - in retail stores and in fashion media
companies will produce less - better quality, less quantity.
our entire closest will become “smart” - wearable tech.
Future Forward 2050
WSJ 2050
changes in the world environment relating to demographic factors
cheap labour - where the majority of product comes from, reduction in cheap labour
transformation of apparel production as we substitute man power for robotics
major obstacles for robotics is keeping the layers of fabric together just how you want them as
they are not very stiff
price of clothing may go up with robotics
The State of Fashion Report for 2017 Predictions
value and “affordable luxury’ products should have above industry average growth
athletic wear “positioned to be absolute category winner”
significant deceleration in watches and jewellery
companies need to integrate sustainable innovation into core product design and manufacturing
processes - actions that are appropriate across the entire supply chain
•incremental process - incremental and fragmented nature of fashion production
